Serenity on HD-DVD

Serenity is going to be Universal's first release on the HD-DVD format (it was intially included among a first 10 list released not too long ago).

Am I the only one thinking that they're capitalizing on the fact that there are a lot of fans who will buy anything with Serenity on it regardless of whether they can actually use it?

Foreign DVDs are one thing - at least those can be played on a region-free player (or player that's been ...altered... to be region free. And the foreign release had extras that region 1 did not.

But $25 (at least) for a DVD that is just a pretty box containing an expensive frisbee? (and it has the SAME cover art!)

I'm not sure that Universal has faith in the 'verse so much as faith in the Browncoats willingness to buy stuff related to it.